Fringe Legal Edge – Alex Low on leveraging LinkedIn to build your brand

Alex Low is an expert in helping businesses implement and adopt marketing and sales strategies. He regularly speaks to experts through his podcast The Death of a Salesman and applies the principles at BeyondSales and DLA ignite. Oh and he’s worked in the BD function at PwC, as Client Relationship Manager at BLP (now BCLP), lead Client Dev at JLL, and more. 

In this episode we discuss: 

  • Why good marketing and a strong personal brand has never been more important
  • How to implement a marketing transformation strategy 
    • how corporate content vs individual content is consumed (image source:
  • How you can reduce your recruitment costs with a good marketing strategy
  • How to leverage LinkedIn to build your brand
    • what can you different to strengthen your profile
    • How to optimize your profile for search and storytelling
    • How your brand makes you a more obvious choice in competitive pitches

During our conversation, Alex also recommended the following book: Technology vs. Humanity: The coming clash between man and machine

You can find Alex on LinkedIn.

About the Author
Ab is the Host of the Fringe Legal podcast. He is a technologist, with an interest in LegalTech. Outside of the podcast, Ab is the VP, International Business at Litera. He is a Barrister (non-practicing), and was called to the Bar of England and Wales in 2015. Abhijat holds a Bachelor’s Degree in Forensic Science and Neuroscience from the University of Keele, UK.

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