A lot of tech talk this week - not so much about specific solutions but understanding how technology can make an impact. I share three perspectives on leveraging technology to be a force multiplier for your practice.
Implementing emerging technologies with Leigh Snider
Leigh Snider, Legal Process Engineer Manager at Baker Hostetler. You might recognize that name because, in Issue #56, I shared Leigh's article on making technology decisions in times of uncertainly.
On the podcast this week, Leight and I take a deep dive into:
- working with vendors;
- tracking emerging technologies;
- technology selection & implementation; and
- how to tie technology to business objectives.
There is a lot of value condensed into less than 37 minutes. Listen to the full episode here:
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Leveraging technology to assist DEI professionals
DEI issues have become more pronounced during the pandemic. There are greater risks but also bigger opportunities for change.
I'm thrilled to be moderating a panel that discusses how DEI professionals and technologists can partner together to support a new way of working.
CIO-CMO relationship as a force multiplier in law firms
The CIO-CMO pair could have the biggest positive impact on law firms.
(It was great to hear Leigh even reference the marketing function as one that will impact client experience in the future).
In my article in this month's issue of Strategies & Voices, published by the Legal Marketing Association, I write how the relationship is a force multiplier for law firms:
- The CIOs role is changing. IT is no longer a back-office function; it needs to change its image from a cost center to a strategic partner.
- Marketers may be data-driven but aren’t experts in security and privacy.
- The CIO and CMO are natural allies. They have shared objectives. Working together, you can grow the pie rather than fight for a slice of the pie.
- If your firm wants to execute its digital transformation, innovation, and growth strategy, then the CIO-CMO relationship will be a contributing factor.
- Do this well, and it increases the number of active innovation initiatives, data is better leveraged, and budgets span over a longer period.
You can find the article here:
🎩 Hat tip to Rachel Shields William, Barry Solomon, and Bruna Pellicci for support & inspiration.
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